Creating opportunities for rural women with exotic flavors of pickles
Looking at the glaring gaps in the organic farming ecosystem in West Bengal, Ekta Jaju started an organic company called ONganic in 2015 with a vision to create better livelihoods for farmers, health & wellness for consumers and a sustainable planet.
When Selvakumar Varadharajan, founder and Chief Executive of Laymen Agro Ventures settled in Bangalore to start a family, he and his wife soon began to long for the farm-fresh produce and dairy of their childhood that was not available in urban India. This prompted them to move back to Coimbatore to start a venture that would provide urban citizens with access to fresh agro-products while improving the livelihoods of small-holder farmers and rural youths in the process.
Farmers around the world face intense pressure. Steadily rising cost of inputs, combined with downward pressure on prices, and price volatility in general, make it difficult to predict how much income one can earn in any given season. Despite the grim trends, I am optimistic that dedicated entrepreneurs and creative business models can usher in the operational and technological innovations that are needed.